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Create an Effective Social Media Marketing Plan

We currently live in an era of social media and Social Media plays a very important role in today’s life. Social media advertising has a tremendous impact on our culture, in business, on the world-at-large. There are currently 3 billion social media users worldwide. Many companies use a social media platform to promote there news stories, photos, and videos. Nowadays all the latest information dominated by visual content are available on different kinds of social networking site such as Facebook, Twitter, LinkedIn, Google Plus, Pinterest, and much more.
Create an Effective Social Media Marketing Plan
Social media isn’t just about interactivity, conversations, and user-generated content; it’s also about branding and marketing. Social media services have a much more significant impact on consumer purchasing decision-making. Today 74% of consumers rely on top social networks positive and negative comments to guide purchase decisions. The most use when they ready to make a purchase log into their social media accounts and check their sentiment about the products they plan or wish to purchase.

How to Choose a Social Media Platform for Your Business goal
According to Top digital marketing Consulting Firms, When most of the companies thinking about which digital channel to use for advertising, 97% of Small to Mid-Sized Businesses use Social media campaigns. It is essential to have clear Business advertising goals in mind to get desirable results. Here are some set of business goals for your social media marketing campaign Collect leads, Drive website traffic, Build brand awareness and extend your reach. Increase product and brand consideration. Attract new viewers. Grow your subscriber base.

How to Create an Effective Social Media Marketing Strategy Plan
Step 1: Conduct Your Current Social Media presence Audit
The first step in your audit is to evaluate your existing social media marketing efforts. Examine what works and what doesn’t with your social media marketing.

  • Which Social Media networks are you currently active on
  • Is your social network optimized for performance?
  • Which Social Media Platforms bringing you the Most Sales?
  • Compare your content creation strengths and weaknesses with top competitors.

Step 2: Identify Your Ideal Customer or Client Profile Framework
Define & identify your ideal customer or client. Generalized a description of your ideal customer.

  • Age
  • Location
  • Job Title
  • Income
  • Pain Points (that your business can Solving Your Customers’ Problems)
  • Most Used Social Network

Step 3: Choose the Right Social Network for Your Business
It is challenging to select the right social media channels to get the most impact and engagement for your business needs. Pick the right Social Media platform where you can target prospective customers easily.

Step 4: Identify Key Performance Indicators & Metrics

  • Conversion Rate
  • Time Spent on Website
  • Reach
  • Brand Mentions
  • Sentiment
  • Total Shares

Step 5: Create Engaging Content for Your Brand’s Audience

  • Images / Graphics
  • Curate Amazing Video Content
  • Blog Posts
  • Company News
  • Infographics
  • eBooks
  • Interviews

Step 6: Track, Analyze your Performance Metrics & Optimize

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